Saturday, July 24, 2010

A Makeup Test

I haven't worn makeup since January, but I've tried to maintain my supplies and refresh from time to time with new products as they catch my eye. I tend to stick with stuff that works, but every once in a while I'll try something totally new, especially if I'm bombarded constantly by TV commercials and print ads in every publication.

One product I'm always looking at is mascara, as my lashes are not especially long or thick. Maybe it's because I'm technically male, but most mascaras don't do much for my eyelashes. Today I tried two different products: Maybelline's Volum' Express the Falsies in Blackest Black and Cover Girl's Lash Blast Fusion.

Maybelline Volum' Express the Falsies
http://www.maybelline.com/Product/Eye/Mascara/falsies-volume-express.htm

The ad copy promises to "instantly build 8x more volume without clumping" and to provide "the look of 300% more lashes". Maybe I didn't get it on thick enough, but I didn't see more volume or extra lashes. I see upon reflection that they suggest that the wearer repeat coats "until false lash look is achieved". That could mean wearing a LOT of mascara. Ugh. It's bad enough that I have to wear a lot of foundation. I can usually get by with minimal use of eye makeup. Maybe I'll give this product a go when I can wear full face, but at this point I'm disinclined to recommend it.

Cover Girl Lash Blast Fusion
http://www.covergirl.com/products/product.jsp?productId=lashblast_fusion_mascara

Here I must confess that I was a little predisposed toward this product. I like the original Lash Blast formula, and I always got good results with it. I only went out and bought the newer product because it was time to replace the other stuff, and I thought I'd combine replacement with a demo. I found that I got both length and thickness with this product. I definitely give this one my thumbs-up.

I can't find any of the print ads, but I've seen in the small print for one of these products that the model is wearing false lashes in addition to the mascara, and further that for best results one should wear both. I have to try, hard sometimes, to avoid looking like a drag queen, and they want me to wear false lashes AND heavy mascara? I think I'll pass.

Almost forgot: I trialed a new eye shadow with these mascaras. Cover Girl have a new product they've been cross-promoting with the Lash Blast: Smoky Shadow Blast. This is a two-part product featuring creamy shadow built into a double-ended pen. One end features a soft color on a rounded applicator. The other end is pointed, with a darker or more "bold" color. I don't like their choices of color combos. The colors they place together are complimentary, but not necessarily what I'd call the best choices. Perhaps they did this on purpose, in order to sell more shadow. Or maybe they expect their customers to be less picky. I don't know. I tried out one called "Purple Plume". The step one shadow is a pale, pinky lavender, and the step two is a purpley bronze. Neither shade looks very purple on the skin, but I think they looked okay.